Hello! I'm Gwen, a UI / UX designer from Singapore.

Gwendolyn, or Gwen for short.

Currently a senior UI / UX Designer at Accredify, I pioneered the design team and designed its core products from scratch. Being a part of a young and rapidly growing startup environment has taught me the importance of advocating for the users while balancing business requirements and technical constraints.

I graduated from the Singapore Management University with a degree in Information Systems. As I was learning about software development, I grew fascinated observing how users interacted with interfaces and the motivations behind their behaviours. To explore this interest further, I requested to learn from a UX team during my first internship on the side, and my interest bloomed thereon.

As a designer, I’m the happiest when I see constant improvement in people’s experiences. I enjoy simplifying complex workflows, collaborating with others on ideas, and crafting delightful products that people enjoy using.

Favourite books

Let’s Connect

It doesn’t just end here — Feel free to reach out for any opportunities or even just to bounce around ideas. 😊

Let’s connect